Present habits of publication in print or electronic media are unsuitable in experimental sciences if they restrict themselves to fulltext with links and pixel graphics, because all primary data are lost. Primary high-tech data are highly interactive at the site of data production. The tools for their full communication for critical analyses, use, and data mining are available and so are the data storage capacities, but these features are not yet used in publications, even though the feasibility is amply shown in databases and in the internet. It is tried to change this disastrous situation in a comprehen- sive way by pointing to the available data-interactive publishing devices. This covers fully interactive hypermolecules, hyperspectra, chemometric data sets, and complex 3D-objects. The data formats are XML/CML and the widespread PDB/VRML/JCAMP-DX standards rather than TIFF/GIF/JPEG projections. The present hesitancy of authors, publishers, and governmental supporting agencies to accept the superior techniques has to be overcome by teaching, advertizing and various helps, for the sake of science. Scientists should not be forced to use tax money for repeating the creation of previously available experimental data over and over again, but should gain access to all primary data in scientific publications, including efficient data-mining in the future.
 G. Kaupp, M. Haak, G. Gauglitz, H.-J. Schneider, R. Moll, H. Schmelz, T. Froehlich: "A plea for publishing without loss of data" for Advances in Digital Libraries Conference, Baltimore, May 19-21, 1999; preprint under http://kaupp.chemie.uni-oldenburg.de